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The Psychology of Packaging Colors use for Your Marketing and BrandingPosted On: Apr-05-2017  By: Robert Danny

First and foremost duty is to choose the best range of color for marketing and brand. Generally, the different brand uses the different color, so it is important to understand the psychology of color. You can use any color for your brand when you understand the psychology of colors. We can say that color is the most important element of your brand. A Creative color brings the perfect image in the market for your brand. Color has the power to attract a person that’s the reason everybody uses the unique color for a brand purpose. If you did a mistake of choosing the best color then it means you can lose marketing strategy of your brand.

“Creative you, creative the world are “

Color spread the message of your brand. When you feel some attraction regarding colors, you will choose only that brand. When your business strategy will increase when the demand for your business is increasing basically, color gives an image of your brand. You need to identify your business so you must bring a good color which presents good effect in the market. For unique situation choose that color which brings charming effect or good reflection. To identify the value of your brand you just need a survey in the market so that you came to know about how the other competitors are working.

For Business Marketing:

The basic need is to understand what exactly the meaning of doing a business? To communicate with others and exchange of goods and services for earning a profit is the business. Many people prefer doing business instead of a job in their life but they don’t know how to marketing their business in front of others. The strategy level of your business is increased instantly when your product demand is increased. Single mistake means you can destroy your business, so don’t make any kinds of mistake

Basic points of every business should be understood.

  • Plan your business
  • Choose your brand color
  • Set it with competitors

Plan Your Business: The first and foremost duty of every business man is to set business with confidently. Customize the level of your business that what kind of business you are choosing. Basically, business needs full attention so keep that thing in mind that it is the necessary part. A single mistake will cause a bad effect on your business so be careful.

Choose Your Brand Color: To attract others is the best way that you choose a charming effect color to your brand. , the unified image of your brand depends on your reflective color. Keep in mind that you are presenting your brand in front of the public so choose the elegant color which looks decent and attractive. Color must be matched with your logo.

Set it with Competitors: Always check what kind of colors choosing others. Simply set your business with competitors and keep in mind that chooses the different product of colors from your competitors. Set a goal that you which inspire others. Great packaging of your brand means your business image is appropriate.

By this image, you can see how to marketing your brand. You need communication level, a lot of ideas, promotion your brand, the price level. In business, marketing planning is the necessary element. If you don’t plan anything you will lose the marketing strategies. You can promote your brand with the help of digit marketing. Basically, promotion of everything is compulsory.

Decision of Choosing Bright Colors

In my point of view, bright color brings bold and attractive effects in your brand. The color used in packaging or in box designing. Best colors mean you have the best crowd. To understand the relationship of your brand you should choose the motivated colors. Select only one or two colors, because more colors represent that you are not serious in product selling and business strategy becomes low. Why we choose colors? The basic question comes to mind that why we choose colors for our brands the reason behind this is that

  • Color can draw attention
  • For decorating purpose
  • Sophistication feelings of choosing your brand
  •  Creative look of your brand

Packaging in White Colors

If we use white color in our packaging then we actual want to represent the value of a product in a clear way or we want to put the safe and adventurous things. White color brings conservation level in our brand. The basic meaning of choosing a white color is that it is peace, blank paper, showing equality. Basically, white relate to the innocent and new beginners in the market. It seems very good choice to create a good impression of purity and cleanliness.

Packaging in Black Colors

Basically, black color represents the power level. When you use black color in your packaging you just want to tell the main control of your brand in the market. Using a black color in packaging is in trend now because when it is used in packaging it can represent the heavier and most expensive products in the market. A degree of intimation and mystery can be added in packaging by the help of black color. Every color will be prominent if you are using the black base color

Packaging in Blue Colors

While choosing a blue color, it is important to understand that what generally blue relates. The relation of trust, reliability, and honesty shows the blue color. This thing is famous that blue color is a boy’s effect color because mostly boys like blue. The lighter you choose blue the more soften and creative looks comes out in your packaging. Mostly male and female attract toward the blue color. If you want to capture the market you need to attract the young generation first. Many shades of blue can be customized.

Packaging in Red Colors

Red represents the action, love, and energy. We use red color in packaging to increase the strength in the market. Red instantly draws the attraction level. So a buyer instantly buys your product if you use red color in packaging. Mostly girls like to use red color as wearing a dress, as a lipstick or whether shows. Your brand looks more energetic and bold with red color.

Packaging in Green Colors

Green is the sign of relaxation. In packaging, the green color represents the natural looks and security. Using good and bright colors means you communicate with customers in a friendly way. Generally, dark green present the professional qualities.

Packaging in Orange Colors

The psychology of orange color is that it shows the adventurous looks and present self-confidence. Orange provides the fun and adventure to your packaging. The orange color is really different from others but we can say that it is really risk taken activity when you use the color in your packaging. Normally, people's avoid dark colors so orange color is also risk taken and can have bad effects in your brand.

Packaging in Yellow Colors

Basically, for inspiring the original ideas and design people use yellow colors in packaging. Yellow inspire your inner soul and bring the creativity come out. Through yellow represent the original identity and innovative that’s the reason mostly brand prefer yellow color. Yellow attract youngster and kids and provide a positive way.

Packaging in Purple Colors

Many people love purple because it relates the high intensity and can touches spirits. Purple indicate the sign of luxury, premium quality and high advantages. Now a day many brands use purple color in packaging just to want to represent the original value of their brand. Through purple seems unique and lovable color that’s the reason the trend of using purple color increased day by day.

Packaging in Pink Colors

Pink inspire your inner soul. Basically, pink color use in female products and it represent warm, comfort and beauty. Softer shade of pink provides the soft look of your brand that’s the reason many people prefer the pink color in packaging. The trend of using brighter pinks is suggested that the product is less expensive and it can be affordable.

Packaging in Gold Colors

The trend of using gold color is less because gold represents the expensive packaging. For high-quality gold color is the best option. You can add different color with gold so that your packaging presents the unique and sparkling design.

Packaging in Silver Colors

To present the sophisticated packaging silver color is used. Instead of gold silver color is more gentle and decent color that’s the reason everybody prefers silver color. Your packaging looks trustworthy and decent with this color. If you combine with another color the result brings charming and different effects. Use dark color with silver.

Packaging in Brown Colors

The different shades of brown tell the effective look. The psychology of brown color is really different instead of other colors. Brown color provides strengthen and comfort level in packaging. You can found mostly brown color in packaging.

Packaging Colors

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