Pop Counter Display Tray
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The term pop counter display means merchandise placed strategically at the counter of a store to make customers buy it. It is placed in a specialized container called Pop Counter Display Tray. This tray or box is used to keep items that you want to be promoted through your counter. There is a term often used in marketing called impulse buying. It means that the visitors in stores can buy more than what their original intentions are. You can call it an unplanned purchase which the consumer did not think of before entering the store. Stores take full advantage of this impulse and want to sell customers as much as possible. They have come up with a strategy that targets consumers when they go through the counter. Their position makes the urge to impulse buy very strong. These trays do not need any glue or other sticking materials. They are shipped in a flat form. The retailer has just got to unpack the front sides of the tray and lock the back tight so that it stays in one place without budging. They can be used for different purposes such as for holding brochures, CDs, keyrings and other such items. They do not have much weight but their strength is still formidable which means they can easily sustain pressures applied to them. They are sometimes also called RRP or Retail Ready Packaging. It can have a lot of designs and iterations. You can get them customized so that your brand is represented properly by them. They have many benefits for your business if you use them to their full potential.
