The term pop counter display means merchandise placed strategically at the counter of a store to make customers buy it. It is placed in a specialized container called Pop Counter Display Tray. This tray or box is used to keep items that you want to be promoted through your counter. There is a term often used in marketing called impulse buying. It means that the visitors in stores can buy more than what their original intentions are. You can call it an unplanned purchase which the consumer did not think of before entering the store. Stores take full advantage of this impulse and want to sell customers as much as possible. They have come up with a strategy that targets consumers when they go through the counter. Their position makes the urge to impulse buy very strong. These trays do not need any glue or other sticking materials. They are shipped in a flat form. The retailer has just got to unpack the front sides of the tray and lock the back tight so that it stays in one place without budging. They can be used for different purposes such as for holding brochures, CDs, keyrings and other such items. They do not have much weight but their strength is still formidable which means they can easily sustain pressures applied to them. They are sometimes also called RRP or Retail Ready Packaging. It can have a lot of designs and iterations. You can get them customized so that your brand is represented properly by them. They have many benefits for your business if you use them to their full potential.
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No Die & Plate Charges
High Quality Offset Printing
Quick Turn Around
Starting From 100 Boxes
Custom Size And Style
Free Design Support
|Dimensions||All Custom Sizes & Shapes|
|Printing||CMYK, PMS, No Printing|
|Paper Stock||10pt to 28pt (60lb to 400lb) Eco-Friendly Kraft, E-flute Corrugated, Bux Board, Cardstock|
|Quantities||100 - 500,000|
|Coating||Gloss, Matte, Spot UV|
|Default Process||Die Cutting, Gluing, Scoring, Perforation|
|Options||Custom Window Cut Out, Gold/Silver Foiling, Embossing, Raised Ink, PVC Sheet.|
|Proof||Flat View, 3D Mock-up, Physical Sampling (On request)|
|Turn Around Time||4-6 Business Days , Rush|
One of the best aspects of these trays is that they are hassle-free to use. There is no need for any kind of accessories. You just need to unpack them and place them on the counter. Unpack and lock the back to fix them in one place. There are different sections for placing items inside them. The spaces provided are enough to store several materials.
During shipment and transportation, merchandise has to go through a lot of stresses. Only those materials that are sturdy can stay safe. If your merchandise is not strong enough, your items might get damaged pretty easily. To keep your products safe, you need to ensure that they are made from materials that can withstand external wear and tear. Not just movement and rubbing, there are some other factors too that play a significant role in the fate of your shipment. Take temperature, for instance. Your items might not be received in the perfect form if the temperature rises too much and the materials used are not capable of dealing with the situation. Similarly, moisture is another culprit that could wreak havoc on your items during shipment or when they are just placed on the shelves. That is why you need a quality service like GoCustomBoxes.com that can brilliantly Design Pop Counter Display Tray. We are the best in the business and guarantee the strength and durability of our trays.
Impulse buying is a very strong phenomenon and a lot of consumers are driven by it daily. They visit stores and often spend on things they did not intend to buy from the start. Thus, your business needs a tool to capture this impulse properly. There is no other tool out there better than Printed Pop Counter Display Tray for this purpose. When customers are leaving the stores, they are usually giving their cash at the counter. If they suddenly find something attractive, they develop an urge to buy it. This means that you can always take advantage of those few important moments and sell them something.
Any kind of promotion should essentially reflect the idea of the brand that has designed it. Promotion is a reflection of what a brand stands for. It is a tool used for conveying the message of a brand to consumers. If the promotion does not correspond to the values of the brand, it looks misplaced, unauthentic, and unappealing. Hire GoCustomBoxes.com for getting the perfect kind of Custom Pop Counter Display Tray for your counters for inviting customers to your brand and your products.